Ever spent 24 hours with a nine-person pop sensation before? Well, you’re in luck, because that’s exactly what Vogue recently did with the South Korean girl group Twice, tagging along as they shot a brand-new video in Seoul.

While hair and makeup commenced, the members of Twice chatted about everything from early call times—5 a.m., yikes!—to Y2K style and their fandom, which they call “Once.” After everyone was officially deemed camera-ready, the group headed to set to practice the choreography they’re known for (with some truly incredible outfits on display, from a cropped turtleneck to an aughts-style shrug).

It can be difficult to arrive at a quorum with a nine-person band, but the members of Twice—Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu—are deeply collaborative, discussing everything from choreo to blocking before breaking for a group lunch that underscores just how close they’ve grown over the past seven years. Afterwards, the group returns to set, commending one another for a “great hustle” before wrapping and heading off to rehearse.

It’s been almost three years since Twice had the opportunity to connect with their fan base in person, and Once has been waiting eagerly; for their part, the members of Twice are no less excited to get back in front of an audience and feed off the energy of the crowds that catapulted them to fame. Suffice it to say, we’re all counting down the days!

Director: Hamin Kim
Director of Photography: Sanggyu Park
Editor: J.Y. Chun
Creative Producer: Gabrielle Reich
Producer, On Site: Moonyoung Sohn
Associate Director, Creative Development: Billie JD Porter
Audio: Youngho Lee
1st Assistant Camera: Daniel Kang
2nd Assistant Camera: Minwoo Kim
Camera Operator: Donghoon Lee
Production Assistant: Seunghi Choi
Covid Supervisor: Jungwoo Young
Production Coordinator: Ava Kashar
Production Manager: Kit Fogarty
Senior Director, Production Management: Jessica Schier
Post Production Coordinator: Andrea Farr
Supervising Editor: Kameron Key
Post Production Supervisor: Marco Glinbizzi
Talent Bookers: Tara Burke, Phoebe Feinberg
Director of Content, Production, Vogue: Rahel Gebreyes
Senior Director, Programming, Vogue: Linda Gittleson
Executive Producer: Ruhiya Nuruddin
VP, Digital Video English, Vogue: Joe Pickard

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