Clean mascara has always been one of beauty’s great anomalies. The question is always the same: Can you really get the same payoff from naturally-derived formulas? Thanks to cutting-edge technology and a spate of disruptive ingredients, you can—within reason, at least. And making the switch is well worth the investment given that non-toxic alternatives can help you evade potential carcinogens and hormone disrupters. On top of that, they’re gentler on the eyes, which are under enough stress, especially amid increased screen time. From a French beauty mainstay to the ultimate no-makeup makeup formula, here are a crop of clean favorites to cater to different lash needs.
Ilia Limitless Lash Mascara
With a dual-sided brush that leaves no lash unturned, Ilia’s cult-favorite, highly effective formula harnesses keratin, shea butter, and beeswax together to curl and lengthen lashes to doe-eyed effect.
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara
Sarah Jessica Parker answers all of our 73 questions: